Founded on Passion. Built on Service.

True Detail was created for owners of fine automobiles who share the same appreciation for the art and beauty of cars that we do. Our clients not only consider detailing an advanced skill, but a true art form understood and practiced by few.


Lakewood Ranch - Sarasota


A true art form understood and practiced by few.


True Detail was created for owners of fine automobiles who share the same appreciation for the art and beauty of cars that we do. We offer comprehensive yet flexible detailing and protection services to suit our clients’ needs, and we do it with unequaled quality, passion, and professionalism. 941-735-5738 8233 Blaikie Ct, Sarasota, FL 34240
The owner at car detailing

the video


Years of





If you've ever experienced True Detail, then you know that to us, every detail matters.

TrueDetail owner - Jacob Cline

My name is Jacob Cline and I own and operate True Detail in Lakewood Ranch, Florida. I’ve always had a passion for cars and have been fortunate enough to turn that passion into a career. Detailing started out as a hobby when I got my first car at 15 and it soon turned into an obsession. All my time was spent watching videos on products and techniques, learning about aspects of detailing that I didn’t even know existed at the time. Caring for my own vehicle quickly turned into detailing family member’s cars, then to neighbors who noticed me always outside washing my car and asked me to clean theirs and then expanding into what True Detail is today.

I’m still always trying to learn more about this craft, even after all of these years. From thousands of hours spent watching educational videos and practicing techniques, countless cars serviced to traveling around the country trying to grab a piece of knowledge from the top detailers in the industry, there’s always more to learn!

When I’m not detailing, you can probably find me at the gym or out on the golf course trying to fit in a round. I’m very thankful for the opportunities that have been given to me, my family, and the great people I’ve met through detailing.

Jacob Cline - TrueDetail owner

Core Values

While we strive to provide results nothing short of perfection, just as important is ensuring we act along side our core values. We are loyal to ourselves, our customers and to these core values because they shape us and define what we believe will make us successful.

Go the extra mile

We strive to always over-deliver and exceed people’s expectations at everything we do, and we do so with enthusiasm.

Always be learning

This industry is ever evolving, whether that is with better products or new techniques, so we believe in taking the time to research and test new ideas to better ourselves and performance.


We believe in the direction we are going and exactly what needs to be done to get there. We believe in everything that True Detail stands for, including these core values, and live by them. It’s who we are fundamentally at our core. We believe in that.

Accept responsibility

We always accept full responsibility for our actions and performance. When we identify an issue or are given a task, we own that issue or task and see it through to its completion. We don’t shift blame. Nothing we are aware of is ever someone else’s fault. We always take it fully upon ourselves to make it right.

Build positive relationships

Quality, positive relationships are what successful businesses and successful people thrive on. Consistently making efforts to build strong relationships with everyone we encounter creates strong bonds and friendships, and ultimately creates lifetime customers and loyalty.